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Privacy Notice

When you’re using our Maxim mobile application and online platform ("App"), there is some information we collect about you, and you can share your information on the App with other users ("Users"). The Policy is intended to meet our duties of transparency under the “General Data Protection Regulation” or “GDPR”.

Collection of information

Registration Information

Access to Maxim is granted through various means of your choice: your Facebook, Apple, Google account or your telephone number.

If you connect through Apple or Google, we will collect information about you from Apple or Google (as applicable), including an email address, full name and a unique ID (which allows Apple or Google to identify you as a legitimate user of the account).

If you connect through Facebook, we will ask for the following access to information to be granted from your Facebook profile (which you can decline) (“Registration Information”) including:

  • Name;

  • Age range;

  • Gender;

  • Email address.

Selfie Data

During our onboarding process, so that we can check whether your account is legitimate, we ask you to take a selfie, which is processed by a third-party provider. If the third-party system flags anything that may mean the photo is not of a real person (or that you do not meet the criteria required to be a member), the photo is then passed back to our team to review.

Log and Usage Data

Our servers automatically record information ("Log and Usage Data") created by your use of Maxim, which again helps us to improve our service. Log and Usage Data may include information such as your IP address, browser type, the referring domain, pages visited, access times, your mobile carrier, unique device identifier, device model, operating system, MAC address and search terms.

Marketing and Communications Data

We do not collect information and you will not receive marketing from us.

Behavioural Data

We collect “Behavioural Data”, which is inferred or assumed information relating to your behaviour and interests, based on your online activity. This is most often collated and grouped into “segments” (e.g., there may be a segment for boy, age 14-16, living in London, who likes football).

Your Content Data

You can post content on the App and/or participate in chats through it. This content may contain personal data, but only what you choose to disclose.

Audio Data

When you participate in a Maxim Talk, we collect audio recordings to investigate complaints and/or violations of our Community Guidelines. We do not collect Audio Data for any other purpose.

Geolocation Information

We do not use location services, but we may still determine your city, state, and country location based on your IP address (but not your exact location).

What is our “legal basis” for processing your Personal Data?

Disclosure of your information

We will not disclose your information, except in the limited circumstances described here:


  • Service Providers — We engage certain trusted third parties to perform IT and system administration functions and services. We may share your Registration Information and Log and Usage Data and Audio Data with these third parties, but only for the purposes of performing these functions and providing such services. As noted above, we also use a third party provider to process your Selfie Data at the onboarding stage. These Service Providers are located within the European Economic Area and/or the United States.

  • Regulators and Public Authorities — We will cooperate with law enforcement enquiries received from within or outside your country of residence. This may include preserving or disclosing any of your personal data, including your Registration Information, if it is necessary to comply with a law or regulation, or to comply with a judicial proceeding, court order, or legal request, to protect the safety of any person, or to address fraud or security issues. Such Regulators or Public Authorities may be located both within or outside the European Economic Area.

  • Business Transfers — In the event that Peanut or any of our affiliates are involved in a bankruptcy, merger, acquisition, reorganisation or sale of assets, your information may be transferred as part of that transaction.


We will not send you any marketing materials. However, we may send you emails which are necessary for us to provide our services, or to announce any update of our App or Terms of service for instance.

Our Policy Towards Age

Our App is for teenagers (13-19). You have to be at least 13 years old to use the App. We don’t market to anyone under the age of 13 either. If we discover you’re under 13, we will delete your account and you can come back when you turn 13!

Your Rights Relating to Your Personal Data

By law you have the right to:


  • Request access to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.

  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have exercised your right to object to processing (see below). 

  • Object to processing of your personal data. This right exists where we are relying on a Legitimate Interest as the legal basis for our processing and there is something about your particular situation, which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal data for direct marketing purposes. 

  • Request the restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you, for example if you want us to establish its accuracy or the reason for processing it.

  • Request the transfer of your personal data. We will provide to you, or a third party you have chosen, personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. 

  • Withdraw consent. This right only exists where we are relying on consent to process your personal data (“Consent Withdrawal”). If you withdraw your consent, we may not be able to provide you with access to the certain specific functionalities of our App. We will advise you if this is the case at the time you withdraw your consent.

How to exercise your rights

If you want to exercise any of the rights described above, please contact us.

Typically, you will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, except in relation to Consent Withdrawal, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive, or, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. 

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

How we keep your personal data secure

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. 

We limit access to your personal data to those employees and other staff who have a business need to have such access. All such people are subject to a contractual duty of confidentiality.

We have put in place procedures to deal with any actual or suspected personal data breach. In the event of any such breach, we have systems in place to work with applicable regulators. In addition, in certain circumstances (e.g., where we are legally required to do so) we may notify you of breaches affecting your personal data.

Changes to our privacy policy

We may revise this Policy from time to time. If we make a change to this Policy that, in our sole discretion, is material, we will notify you, for example, via an email. The revised Policy will apply from the date on which we post it on this page.


We collect information by placing cookies on your mobile. A cookie is a piece of text stored on your computer or mobile by your web browser. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer or mobile device until you delete them) to provide you with a more personal and interactive experience on our App. 

We use one broad categories of cookies: 


  • first party cookies, served directly by us to your computer or mobile device


MaxSpace VR Limited is the controller (for the purposes of the GDPR) of your personal data, and is registered in the United Kingdom under company number 14482930. Our registered address is 124 City Road, London, EC1V 2NX


This privacy policy was last updated on: 14 November 2022

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